{"version":"1.0","provider_name":"ADEX","provider_url":"https:\/\/adex.com\/blog","author_name":"Content Team","author_url":"https:\/\/adex.com\/blog\/author\/content\/","title":"Ad Discrepancy: When Your Stats Don\u2019t Match Up - ADEX","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AM9BR7i0VV\"><a href=\"https:\/\/adex.com\/blog\/ad-discrepancy-when-your-stats-dont-match-up\/\">Ad Discrepancy: When Your Stats Don\u2019t Match Up<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/adex.com\/blog\/ad-discrepancy-when-your-stats-dont-match-up\/embed\/#?secret=AM9BR7i0VV\" width=\"600\" height=\"338\" title=\"&#8220;Ad Discrepancy: When Your Stats Don\u2019t Match Up&#8221; &#8212; ADEX\" data-secret=\"AM9BR7i0VV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/adex.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/06\/ADEX_Ad_Discrepancy.jpg","thumbnail_width":1200,"thumbnail_height":628,"description":"You most likely faced a problem when your ad trackers showed you a different number of impressions, clicks, or even conversions. It\u2019s a pain point for many advertisers and publishers because precise data is what you need for smooth traffic purchase and monetization. Monitoring traffic quality at ADEX also involves collecting stats \u2014 and these [&hellip;]"}