{"id":110,"date":"2022-04-19T10:00:00","date_gmt":"2022-04-19T10:00:00","guid":{"rendered":"https:\/\/adex.com\/?p=110"},"modified":"2026-04-22T17:42:33","modified_gmt":"2026-04-22T17:42:33","slug":"how-much-ad-fraud-will-cost-each-industry-in-2022-infographics","status":"publish","type":"post","link":"https:\/\/adex.com\/blog\/how-much-ad-fraud-will-cost-each-industry-in-2022-infographics\/","title":{"rendered":"How Much Ad Fraud Will Cost Each Industry in 2022? [Infographics]"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Considering that the digital advertising universe becomes more technically-advanced and profitable every year, it\u2019s no wonder that ad fraud also develops and grows. Fraudtsers hunt for money, that\u2019s why digital advertising is so attractive for them.<\/p>\n<\/blockquote>\n\n\n\n<p>The overall threat can be described in simple words:&nbsp;<strong>when you ignore the issue of ad fraud, you ignore your budget losses.<\/strong>&nbsp;Indeed, bots can gulp significant amounts of invested money, spoil your reputation, and distort your statistics.&nbsp;<\/p>\n\n\n\n<p>In today&#8217;s infographics, we present research on ad fraud losses by countries and industries predicted for 2022. See the statistics and learn how bots can affect your campaigns in the nearest future.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"361\" height=\"1024\" src=\"https:\/\/adex.com\/blog\/\/wp-content\/uploads\/2022\/05\/CDD-3774_prew-361x1024.png\" alt=\"\" class=\"wp-image-2848\" srcset=\"https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/CDD-3774_prew-361x1024.png 361w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/CDD-3774_prew-106x300.png 106w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/CDD-3774_prew-768x2176.png 768w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/CDD-3774_prew-542x1536.png 542w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/CDD-3774_prew-723x2048.png 723w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/CDD-3774_prew.png 1200w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/figure>\n\n\n\n<p>So, this is it. We discussed the most vulnerable niches, countries, and fraud types. And here comes the main question: what should you do? How to save your campaigns from bots?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>First, advertisers should accept the fact that&nbsp;<a href=\"https:\/\/adex.com\/blog\/tpost\/22gdfdf3p1-6-ad-fraud-myths-what-do-marketers-still\"><u>the issue of ad fraud exists<\/u><\/a>&nbsp;and there are no signs that things will get significantly better in the near future. Second, you should arm yourself with the full-fledged anti-fraud software to track and prevent fraud.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>ADEX is here to become your protective shield and help you deal with fraud in the real time instead of rectifying consequences. You can rely&nbsp;<a href=\"https:\/\/adex.com\/blog\/features\"><u>on our tools<\/u><\/a>&nbsp;for detection, analysis, and protection like API, JS Tag, Postbacks, Callbacks and others to keep your campaigns neat and clean.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/app.adex.com\/auth\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Join ADEX\u00a0<\/a>and fight ad fraud efficiently!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which losses various industries and regions will experience because of the ad fraud? Check our infographics to find out. <\/p>\n","protected":false},"author":1,"featured_media":111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much Ad Fraud Will Cost Each Industry in 2022? 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