{"id":116,"date":"2021-09-08T10:01:00","date_gmt":"2021-09-08T10:01:00","guid":{"rendered":"https:\/\/adex.com\/?p=116"},"modified":"2026-04-22T17:37:16","modified_gmt":"2026-04-22T17:37:16","slug":"case-study-identifying-and-redirecting-bot-infected-traffic-with-adex","status":"publish","type":"post","link":"https:\/\/adex.com\/blog\/case-study-identifying-and-redirecting-bot-infected-traffic-with-adex\/","title":{"rendered":"Case Study: Identifying and Redirecting Bot Infected Traffic with Adex"},"content":{"rendered":"\n<p>Data suggests that roughly 40% of all the internet traffic consists of bot traffic, one third of which are malicious bots. Being very good at performing any number of tasks fast and effectively, bots can also bypass sophisticated anti-fraud strategies and software.<br>Bots represent the number one cause of concern for every marketer trying to make an honest living. Because of them, clients end up paying tens of thousands of dollars on fake leads that will not generate any revenue, but seriously affect campaign metrics.<\/p>\n\n\n\n<p>Data suggests that roughly 40% of all the internet traffic comes from bots, one third of which are malicious. Being very good at performing any number of tasks fast and effectively, bots can also bypass sophisticated anti-fraud strategies and software.<\/p>\n\n\n\n<p>Often, by the time you notice there is a problem your income might permanently be affected. Only the right softwares can help you identify the source of the specific fraudulent traffic, and neutralize it. Lucky for you, that is exactly what ADEX specializes in:&nbsp;<\/p>\n\n\n\n<p>We carefully assess your traffic, slice by slice, until we identify the faulty one. Doing so, you can continue investing in the effective zones, while we close the fraudulent ones.<\/p>\n\n\n\n<p>But oftentimes, working with the right tool can save you a lot of headache, by providing you with extended protection even before you start having any issues. Introducing the javascript callbacks.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"getting-the-right-service-at-the-right-time\"><strong>Getting the right service at the right time<\/strong><\/h3>\n\n\n\n<p>This was just the case with one of our clients, a very successful advertiser. Fortunately, they were using our javascript callbacks to check their traffic. Their idea was to use our script to only pay for the traffic if it was real and the quality of their conversions was good.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Using the javascript callbacks integration, the client has the possibility to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>receive information about the quality of the traffic,<\/li>\n\n\n\n<li>define automatic in-page actions towards that traffic (hiding certain elements from the page \u2013 ads, links, download or registration buttons, etc.),<\/li>\n\n\n\n<li>redirect the traffic to another webpage.<\/li>\n<\/ul>\n\n\n\n<p>In fact, our client chose to automatically redirect that traffic to another URL, avoiding to count the fake conversions and pay for them. And they set this function for every user that triggered a fraudulent conversion notification.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"here-is-how-adex-helped-this-client\"><strong>Here is how ADEX helped this client<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/adex.com\/blog\/\/wp-content\/uploads\/2022\/05\/1122-1024x98.png\" alt=\"\" class=\"wp-image-2835\" srcset=\"https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/1122-1024x98.png 1024w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/1122-300x29.png 300w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/1122-768x74.png 768w, https:\/\/adex.com\/blog\/wp-content\/uploads\/2022\/05\/1122.png 1327w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In the table above you have the number of bot traffic sources by Country ID, along with their impressions, conversions, and their potential cost that the advertiser would\u2019ve paid for, in the span of a single week. As you can see, the conversion was significantly lower compared with the astounding impressions numbers.<\/p>\n\n\n\n<p>In order to calculate the potential cost for the fraudulent traffic, they multiplied the specific country rate by the number of registered conversions. Doing so, they identified the potential cost of the fake conversion which they would\u2019ve paid to the cheating publisher.<\/p>\n\n\n\n<p>Reacting promptly and taking the right decision to use ADEX\u2019s solutions, this advertiser managed to drop their expenses by 50%. From the start, this earned the advertiser a solid $2,500 in daily expenses. That is $70,000 monthly that they no longer waste on inefficient traffic!&nbsp;<\/p>\n\n\n\n<p>This is what they did:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"smart-callback-javascript-integration-in-action\"><strong>Smart Callback JavaScript Integration in action<\/strong><\/h3>\n\n\n\n<p>Once our client uses the javascript callback feature he starts receiving updates on the traffic quality. Based on that he can decide if to proceed with the payment or not. Moreover, the client can also set up the script to react in case it detects fraudulent activity \u2013 blocking or redirecting it.&nbsp;<\/p>\n\n\n\n<p>As we saw before, our advertiser chose to redirect the fraudulent traffic in order to keep away any other bots trying to infiltrate his campaigns in the future. The result \u2013 he saved over $17,000 weekly.<\/p>\n\n\n\n<p>Moreover, by redirecting the fraudulent traffic and not paying for fraudulent conversions, he also managed to stop working with affiliates that would send fake users. In fact, since the script keeps all fake traffic away, the advertiser no longer has to manually check conversion to confirm their legitimacy.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>It doesn\u2019t matter how experienced you are. Asking for help only shows real strength of character. Had it not been for ADEX, this client might\u2019ve never managed to pinpoint the actual issue and the source that was draining his finances, in time. This could\u2019ve meant spending a small country\u2019s fortune on bot traffic.<\/p>\n\n\n\n<p>With our real time analysis and javascript callbacks we helped this advertiser identify bad sources immediately. At the same time we made it possible for him to only pay for quality conversions, block fraudulent sources, and redirect upcoming bot traffic.<\/p>\n\n\n\n<p>When it comes to these sorts of fraudulent attempts, you must understand that every second counts, since it can get you back on track. In fact, since our client used ADEX he didn\u2019t have to deal with fake traffic. And since our script also discourages affiliates from sending bad conversions, it frees up space for advertisers to focus on the more important aspects of their campaigns.<\/p>\n\n\n\n<p>Mishaps will come along. It depends how well you can handle a crisis situation when it arises. If you think you might be the victim of bot traffic, act fast! If you don\u2019t want to be a victim of bot traffic \u2013 use ADEX.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/app.adex.com\/auth\/register\"><strong><u>Join ADEX Now<\/u><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bot traffic is one of the main nuisance for marketers. With ADEX you can easily get rid of them. Read the article to find out more.<\/p>\n","protected":false},"author":1,"featured_media":117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Identifying and Redirecting Bot Infected Traffic with Adex - ADEX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adex.com\/blog\/case-study-identifying-and-redirecting-bot-infected-traffic-with-adex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Identifying and Redirecting Bot Infected Traffic with Adex - ADEX\" \/>\n<meta property=\"og:description\" content=\"Bot traffic is one of the main nuisance for marketers. 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