Defamation campaigns orchestrated by competitors are nothing new in business. However, they are notoriously difficult to prove, while the reputational damage they cause is immediate and measurable. Once false information is published and indexed by search engines, it begins to erode trust, and the burden of reputational risk mitigation unfairly falls on the targeted business.<\/p>\n\n\n\n
One of the industry\u2019s leading ad networks recently found itself in precisely this position: defamatory content was hosted on a deceptive lookalike domain mimicking its brand identity. <\/p>\n\n\n\n
ADEX moved swiftly to initiate a structured brand protection investigation \u2013 and what we uncovered went far beyond a simple case of negative PR.<\/p>\n\n\n\n