When advertisers talk about brand safety, they usually mean keeping their ads away from harmful content. The real risk is often quieter, though. It can be a fraudulent click from a script running in a data center, or an ad impression served to a hidden browser window, or a traffic source that looks fine on the surface but fails every behavioral check underneath.<\/p>\n\n\n
Threat scoring is how modern ad fraud detection platforms assign a risk level to every impression, click, session, or domain before it can cause damage. It\u2019s a model that takes in dozens of signals at once and produces a score that tells a network, an advertiser, or a verification vendor: how risky is this?<\/p>\n<\/div><\/div>\n