A traffic source can look like one of your best performers and still be taking credit for something it never earned. It reports a healthy volume of installs at a low cost per install, and the users behind them hold up: they open the app, some stick around, some convert. <\/p>\n\n\n\n
That is what makes click injection hard to catch. The installs are real people who genuinely wanted the app. They simply found it on their own, or through another channel, and a fraudulent source slipped in at the last second to claim the credit, so you end up paying for installs you were always going to get. <\/p>\n\n\n\n
Click injection is an Android-specific form of mobile ad fraud<\/a> that has been draining install budgets for years, and its defining move is to steal the credit for a genuine install rather than fabricate a fake one.<\/p>\n\n\n The tell is not the install count, which looks healthy, and not the users, who behave like the real people they are. It is that the source is being paid for installs you would have won without it.<\/p>\n<\/div><\/div>\n