What Is Wrong with Anti-Fraud Tools Relying Only on IP Blacklists?
The usage of IP address blocking as a single anti-fraud technique is associated with hidden risks. As an advertiser, you should be aware of them, so let’s figure out what’s what.
Cookie Stuffing Myths Busted: Everything You Need to Know about This Fraud Type
Cookie stuffing is omnipresent, but also obscure, which makes it extremely harmful. Luckily, ADEX knows how to fight it.
Ad Fraud and Conversion Types: How Are They Related?
To help you dive deeper into the ad fraud issue, we have prepared an overview of cheating patterns peculiar for various pricing models.
The Most Common Affiliate Ad Fraud Techniques and Ways to Deal with Them
Affiliate marketing is full of challenges that might impact each player in the chain – product owners, affiliates, networks, and customers. Let’s discuss types of affiliate fraud and ways to fight it.
What does the future of ad fraud prevention really look like? Interview with Andrey Ivanov, ADEX
In this exclusive interview, Andrey Ivanov, CEO at ADEX, talks about bot creators, fraud-free traffic, and advertising fraud geography.
