Not so long ago, ADEX became a member of the IAB (Interactive Advertising Bureau) Family, the European-level association for the digital marketing and advertising community. We are proud to become members of IAB Hellas and receive the IAB TCF (Transparency & Consent Framework) certification on the 10th and 13th of September respectively.
IAB TCF strives for establishing transparent communication between advertisers, publishers, agencies, and their customers. As for IAB Hellas, it is the trade association of the Greek digital marketing community, responsible for sharing knowledge and expertise.
This is an important achievement for our company, since IAB is a universal network that unites leading platforms and companies to form a professional field where experts share their most valuable insights. From our side, we believe that our understanding of the market and exploratory work will make a great contribution to the IAB community.
The new level for ADEX and our customers
We appreciate being a part of IAB, since this proves that our efforts, experience, and research are meaningful for the global advertising community. ADEX values the opportunity to share insights and knowledge, being inspired by the idea of raising the awareness around the marketing universe.
What is more, our partners can rest assured that they cooperate with a reliable company which aims at data protection and the highest business standards, as it is acknowledged around the world.
And here is what Anna Efimova, our Sales Director, has to say about the IAB membership:
“We are happy to become an IAB member! Our anti-fraud technology has been on the market for a while and we keep on upgrading it to provide our customers with maximum precision in fraud detection. With ADEX solutions, you spend your advertising budget efficiently, get pure traffic, and therefore – the best results.”
As always, feel free to contact ADEX and ask for any help regarding your website security. Our advanced solutions will keep fraud away from your business. And there are more solutions and achievements to come!