Guides

Search ad hijacking steals branded search traffic, raises CPCs, and hides in standard reports.

Search Ad Hijacking: How Fraudsters Steal Brand Traffic Through Paid Search

What if your branded search dip isn’t a performance issue, but stolen brand traffic? This article explains search ad hijacking, how it quietly raises CPCs, and why SERP monitoring matters.

Device Farms in Ad Fraud: How Real Phones Generate Fake Clicks, Installs, and Registrations

Device Farms in Ad Fraud: How Real Phones Generate Fake Clicks, Installs, and Registrations

What if your “real mobile traffic” isn’t real at all? This article breaks down device farm fraud, showing how fake mobile activity hides inside normal-looking metrics and which signals buyers should watch for.

adex-sdk-spoofing

SDK Spoofing: How Fraudsters Fake In-App Events

What if your dashboard is celebrating users who don’t exist? This article explains how SDK spoofing fakes installs and in-app events, why encryption alone isn’t enough, and which signals to check first.