Guides

Multi-accounting detection: how device, behaviour, payment and network signals link dozens of accounts to one user and why screening at signup is cheaper.

Multi-Accounting Detection: Finding One User Behind Many Identities

How many “new customers” are actually one person claiming the same reward again and again? See how multi-accounting detection uncovers connections between accounts, protects promo budgets, and catches abuse before the money leaves.

Search ad hijacking steals branded search traffic, raises CPCs, and hides in standard reports.

Search Ad Hijacking: How Fraudsters Steal Brand Traffic Through Paid Search

What if your branded search dip isn’t a performance issue, but stolen brand traffic? This article explains search ad hijacking, how it quietly raises CPCs, and why SERP monitoring matters.

Device Farms in Ad Fraud: How Real Phones Generate Fake Clicks, Installs, and Registrations

Device Farms in Ad Fraud: How Real Phones Generate Fake Clicks, Installs, and Registrations

What if your “real mobile traffic” isn’t real at all? This article breaks down device farm fraud, showing how fake mobile activity hides inside normal-looking metrics and which signals buyers should watch for.