Guides

NIS2 makes you accountable for your suppliers. In adtech that means thousands of domains. Here's why onboarding checks fall short and what to do instead.

Your Supplier List Is Thousands of Domains Long: NIS2 and Brand Safety in Adtech

On September 15, 2026, ADEX sponsored the 6th Cyber Security Conference at the Hilton Nicosia. The event ran under the auspices of Cyprus’ Digital Security Authority and was organized by IMH together with the ISACA Cyprus Chapter. ADEX was among the sponsors, alongside Mastercard, Thales and Kyndryl. That line-up is worth a second look: a […]

Multi-accounting detection: how device, behaviour, payment and network signals link dozens of accounts to one user and why screening at signup is cheaper.

Multi-Accounting Detection: Finding One User Behind Many Identities

How many “new customers” are actually one person claiming the same reward again and again? See how multi-accounting detection uncovers connections between accounts, protects promo budgets, and catches abuse before the money leaves.

Search ad hijacking steals branded search traffic, raises CPCs, and hides in standard reports.

Search Ad Hijacking: How Fraudsters Steal Brand Traffic Through Paid Search

What if your branded search dip isn’t a performance issue, but stolen brand traffic? This article explains search ad hijacking, how it quietly raises CPCs, and why SERP monitoring matters.