You most likely faced a problem when your ad trackers showed you a different number of impressions, clicks, or even conversions. It’s a pain point for many advertisers and publishers because precise data is what you need for smooth traffic purchase and monetization. Monitoring traffic quality at ADEX also involves collecting stats — and these […]
Paying real money for fake impressions is frustrating. Luckily, you can easily detect suspicious user activity with the help of ADEX tools. But is it even possible to get a refund for that fraudulent traffic?
No matter how good the fraudsters are, ad fraud is not a perfect crime in the sense that there’s always evidence left behind. What kind of traces should you look out for?