Ad Discrepancy: When Your Stats Don’t Match Up


You most likely faced a problem when your ad trackers showed you a different number of impressions, clicks, or even conversions. It’s a pain point for many advertisers and publishers because precise data is what you need for smooth traffic purchase and monetization. Monitoring traffic quality at ADEX also involves collecting stats — and these […]

How to Spot the Signs of Ad Fraud?

No matter how good the fraudsters are, ad fraud is not a perfect crime in the sense that there’s always evidence left behind. What kind of traces should you look out for?