What Is Wrong with Anti-Fraud Tools Relying Only on IP Blacklists?
The usage of IP address blocking as a single anti-fraud technique is associated with hidden risks. As an advertiser, you should be aware of them, so let’s figure out what’s what.
Cookie Stuffing Myths Busted: Everything You Need to Know about This Fraud Type
Cookie stuffing is omnipresent, but also obscure, which makes it extremely harmful. Luckily, ADEX knows how to fight it.
Ad Fraud and Conversion Types: How Are They Related?
To help you dive deeper into the ad fraud issue, we have prepared an overview of cheating patterns peculiar for various pricing models.
Redirecting Bot Traffic with Adex: Case Study
Read this case study to see how ADEX helped our customer to save his email and SMS marketing campaigns from malicious bots.
Our Latest News: ADEX Joins IAB
ADEX is a member of the IAB Family, the European-level association for the digital marketing and advertising community now. Read for details.
Case Study: Identifying and Redirecting Bot Infected Traffic with Adex
Bot traffic is one of the main nuisance for marketers. With ADEX you can easily get rid of them. Read the article to find out more.
ADEX Visits iGB Live in Amsterdam: Join Us!
ADEX is going to visit iGB Live in Amsterdam, so join and grab your chance to meet us face to face!
The Most Common Affiliate Ad Fraud Techniques and Ways to Deal with Them
Affiliate marketing is full of challenges that might impact each player in the chain – product owners, affiliates, networks, and customers. Let’s discuss types of affiliate fraud and ways to fight it.
ADEX Research on Fraud: More You Know, Better Armed You Are
Knowledge is power! To fight bots and traffic fraudsters efficiently, you need to know your enemy by sight. This is especially true if your niche is gambling – the riskiest one nowadays. To keep you afloat, we have prepared a pretty extensive fraud research based on statistics, our partners’ experience, as well as analysis of […]
In-Built Fraud Trackers: Do They Provide False Sense of Security?
It’s reasonable to fight ad fraud by whatever means necessary. However, are all the available means equally efficient? Spoiler: not really.
